Every business or the team sets apart a specific amount of budget for acquiring the customers but today I am going to show you how to market your business or the solutions on shoe string budget.
Write content which are topic focused: I met many small business owners who generated huge amount of leads and fill up their funnel by writing topic specific content for search engines. When you are marketing on shoe string budget you should always break the topic into many categories based on the audience and demographics and should create the content based on the topic. Writing content which are topic focused can drive traffic to the internal pages of the website and can help your audience in reaching the right page without any competition.
Participate in industry forums or QA Sites: Participating in forums which are related to your niche or answering the questions on QA sites like Quora can help you in establishing your authority and in turn helps you in securing appointment from organizations looking for experts to solve their problems.
Blogging: Blogging is one of the most efficient marketing tool when you are marketing on shoe string budget. Blogging can help you in getting noticed on search engines and also help you in communicating your product/services to wider group of audiences. However blogging is a timely effort and it requires a dedicated effort with a proper editorial calendar.
Following up with existing customers: Following up with existing customers can help you in generating constant source of revenue or referrals without burning your pocket and also helps you in improving your product portfolio. While working for a training giant, I build a stack of services based on my previous client's recommendations and effectively sold the stack to over 20 companies including my previous client.